Built for One
Most businesses don’t have a marketing problem.
They have a decision problem.
More marketing advice. More channels. More AI tools. More work to do.
Marketing By One helps you identify what deserves attention so you can confidently grow the business.
Why marketing feels so difficult
Every tactic competes for your attention. Only a few will move the business forward.
Too many priorities
Every tactic feels important.
61% underestimate the time marketing takes 1
Too many choices
AI has multiplied your options.
Only 16% are very confident they’re using the right marketing channels.2
No clear path
Without a strategy, every option feels right.
73% lack confidence in their marketing skills 3
THE MARKETING BY ONE FRAMEWORK
01
What are you trying to accomplish?
Fuzzy objectives make it hard to reach your long-term vision or short-term targets.
02
What’s most likely to get you there?
Not every opportunity deserves your time and budget.
03
How will you know?
If you don’t know what worked, you’ll repeat what didn’t.
WORK WITH ME
Get clear on what to do
Strategy Accelerator
Build a practical marketing strategy in less than a month.
Focused Workshops
Schedule a session to tackle a specific marketing or communication challenge.
Ongoing Advisory
Get an experienced perspective when you’re making marketing decisions.
about Me
20+ years in marketing.
Zero interest in making it complicated.
I’ve spent my career looking at marketing from different sides — as a journalist, PR professional, marketer, educator, consultant, and advisor. As an editorial consultant for Content Marketing Institute, I learn from and challenge some of the smartest people in the field while sharing my own insights and ideas about what marketers should do and what they shouldn’t.
I don’t start by telling you what you need. I start by asking questions. Then, I ask more questions. Together, we get past assumptions and uncover what’s really happening. The result is a clearer way forward built around your goals, your audiences, and the people who need it to work.
The Newsletter
Make smarter marketing decisions every Friday
Practical ideas to help you decide what deserves your time, money, and attention — and what doesn’t.
Inside every issue:
Ready to make marketing decisions easier?
Whether you need a strategy, help solving a specific challenge, or an experienced perspective along the way, let’s figure out what deserves your attention. Not sure what you need? We can explore that, too.